Owning a Northern Michigan vacation rental is a dream come true for many, but standing out in this competitive market can be challenging. With its stunning landscapes, charming towns, and endless recreational opportunities, Northern Michigan attracts travelers from all over the world. So, how can vacation rental owners make their properties shine amidst the competition? Here are five unique ways to set your Northern Michigan vacation rental apart and attract more guests.
1. Embrace the Local Flavor:
Northern Michigan is known for its distinct culture, cuisine, and traditions. Infuse your Northern Michigan vacation rental with local charm. Add elements like rustic décor inspired by the region’s natural beauty, local artwork, and guidebooks highlighting nearby attractions and activities. Consider partnering with nearby businesses to offer exclusive discounts or packages for your guests, showcasing the best of what Northern Michigan has to offer.
2. Update Decor and Create Instagram-able Spaces:
Additionally, refreshing your vacation rental’s décor can breathe new life into the space and make it more appealing to guests. Consider updating furnishings, bedding, and accessories to reflect current design trends while still capturing the essence of Northern Michigan’s rustic beauty. Additionally, create Instagram-able spaces throughout the property where guests can capture memorable photos to share with their friends and followers. Whether it’s a cozy reading nook overlooking the lake or a charming outdoor seating area surrounded by twinkling lights, these visually stunning spaces can enhance the guest experience and generate buzz on social media.
3. Create Memorable Experiences with Amenities:
Make your Northern Michigan vacation rental a destination by offering a variety of fun amenities that cater to guests of all ages. Consider adding features such as a game room with board games, foosball, and video game consoles, a backyard playground or swing set for kids to enjoy, or a hot tub and sauna for relaxing after a day of outdoor adventures. Additionally, provide outdoor equipment such as bicycles, kayaks, and paddleboards for guests to explore the scenic beauty of Northern Michigan. By offering these exciting amenities, you can create unforgettable experiences for families and ensure that your rental stands out in the minds of guests.
4. Price it Right and Allow Direct Bookings:
Pricing your Northern Michigan vacation rental correctly attracts a broader range of potential guests. Using software to adjust your pricing in real-time based on local supply and demand can keep you one step ahead of your competition. In addition to pricing tools, booking direct is a rising trend in the industry. Travelers are looking to find good deals with lower service fees and booking fees. They are seeking to connect with hosts directly for bookings, sidestepping the major platforms. By creating a system for direct bookings, you can capture new and repeat guests.
5. Provide Exceptional Hospitality:
All in all, providing exceptional hospitality is key to standing out in the vacation rental market. From the moment guests inquire about your property to the day they check out, strive to exceed their expectations at every touchpoint. Respond promptly to inquiries and personalize their stay with thoughtful gestures. Be readily available to address any questions or concerns they may have. By delivering top-notch service and creating a welcoming atmosphere, you can turn first-time guests into repeat visitors and ambassadors for your rental in Northern Michigan.
With these five unique strategies, Northern Michigan vacation rental owners can set their properties apart in a competitive market and attract more guests seeking unforgettable experiences in this breathtaking region.
Rental Management One is here to help you get the most out of your property and help you elevate your Northern Michigan vacation rental to new heights, becoming a sought-after destination for travelers from near and far.
See more of what we offer by checking out our inventory of Northern Michigan Vacation Rentals!